New Balance

Shop authentic New Balance sneakers online at PUSHAS, The Marketplace Of Hype.

Browse New Balance across the models that define the brand today — from the New Balance 550 and New Balance 9060 to the 2002R, the 1906 family and beyond. Every pair sold through PUSHAS is authenticated by hand, so you can shop with confidence.

Shop New Balance Online

New Balance began in Boston in 1906, when William J. Riley founded the New Balance Arch Support Company to make flexible arch supports. Riley took the idea from a chicken's foot, which keeps its balance on three points, and the support's three-point design gave wearers a new sense of balance. The name has stayed with the brand ever since.

What was once seen mainly as a performance and heritage running brand has become a force across streetwear, fashion and everyday wear, driven by strong silhouettes, high-profile collaborations and a design approach that balances restraint with character.

At PUSHAS, this collection brings together authentic New Balance across the models and colourways people search for by name. Whether you are after a clean 550, a rare 9060 colourway, a 2002R that is no longer easy to find at retail or a limited collaboration, PUSHAS offers a more trusted way to shop the brand.

Why New Balance Holds Its Position

The rise of New Balance has been built on substance rather than hype alone. Its collaboration partners — from JJJJound and Aimé Leon Dore to Joe Freshgoods — have delivered releases that add to the brand's standing without diluting it.

At the same time, the core models have earned their own following. The New Balance 550, a 1989 basketball shoe, returned in 2020 through Teddy Santis's label Aimé Leon Dore and tapped into a clean, retro court look. The New Balance 9060 took cues from the 99X series and early-2000s running to create a forward-looking shape. The New Balance 2002R paired a heritage running upper with a sole from the 860v2 for comfort-first everyday wear.

Key New Balance Models

The New Balance range at PUSHAS spans the models people shop by name:

• New Balance 9060 — A layered, sculpted silhouette with a thick, exaggerated midsole, drawn from the 99X series and early-2000s running.
• New Balance 1906 — A technical runner first released in 2009, now offered in several builds, including the 1906R, 1906D and 1906A.
• New Balance 550 — The 1989 basketball shoe that helped spark the brand's broader cultural moment. Clean lines, versatile colourways and broad appeal across men's and women's sizing.
• New Balance 2002R — A comfort-led runner with a heritage profile, including the Protection Pack with its unfinished, raw-edged overlays.
• Collaborations — Releases from JJJJound, Aimé Leon Dore, Joe Freshgoods and others across multiple New Balance models.

To see why one model in particular took off, read why New Balance 550s are so popular.

New Balance Sizing and Fit

New Balance sizing differs from model to model, and men's and women's sizes sit on different scales. Before you choose, compare your foot length against The Complete New Balance Size Guide, and check whether a listing shows US men's or US women's sizing.

Why Buy New Balance From PUSHAS?

• Authenticated By Hand — Every New Balance pair is inspected and verified authentic before it ships. No exceptions.
• Curated Seller Network — Every listing comes from a vetted, verified seller.
• Beyond Standard Retail — Access highly sought-after New Balance models and colourways already sold out through traditional retailers, plus releases you won't find elsewhere.
• Depth of Selection — Men's and women's sizing across the 9060, 1906, 550, 2002R and more — staple colourways, collaboration releases and harder-to-find pairs, all in one place.
• Flexible Checkout — Afterpay, PayPal and Apple Pay at checkout.
• Worldwide Shipping — Get access to hype straight from our SYD, LA & HK Distribution Centres.

PUSHAS: The Marketplace Of Hype

PUSHAS is a global marketplace built for buyers who want access to the hottest sneakers, streetwear and collectibles. Every pair is authenticated by hand before it ships.

Shop authentic New Balance online at PUSHAS.

Frequently Asked Questions

Are New Balance sneakers on PUSHAS authentic?

Yes. Every New Balance pair sold through PUSHAS is authenticated by hand before it ships, so you can shop with confidence.

Who founded New Balance?

William J. Riley founded New Balance in Boston in 1906 as the New Balance Arch Support Company, making arch supports before the brand became known for running shoes.

What New Balance models are available on PUSHAS?

The New Balance range covers the 550, 9060, 2002R, the 1906 family and collaboration releases, across men's and women's sizing, and each listing shows the sizes on offer.

Does PUSHAS sell sold-out New Balance?

Yes. PUSHAS gives buyers access to sold-out, rare and hard-to-find New Balance pairs that may no longer be available through standard retail channels.

Does PUSHAS sell New Balance collaborations?

Yes. The range includes New Balance collaborations with partners such as JJJJound, Aimé Leon Dore and Joe Freshgoods.

Does PUSHAS ship New Balance internationally?

Yes. PUSHAS ships to buyers worldwide, including the US, UK, Europe and Asia. Every pair is authenticated by hand before dispatch.