Air Jordan 4

Shop authentic Air Jordan 4 sneakers, from original colourways to modern retros and collaborations, online at PUSHAS, The Marketplace Of Hype.

The range covers the Air Jordan 4 across men's and women's sizing: retros of the four original colourways, newer takes on the design and collaborations with artists, musicians and boutiques. The Air Jordan 4 sits within the wider Air Jordans range at PUSHAS, between the Air Jordan 1 that started the line and the Air Jordan 5 that followed it. Every pair is authenticated by hand, so you can shop with confidence.

What Is the Air Jordan 4?

The Air Jordan 4 is the fourth signature shoe in Michael Jordan's line with Nike, designed by Tinker Hatfield and released in 1989. It was Hatfield's second Air Jordan, after the Air Jordan 3, and it kept the visible Air unit in the heel while adding the details that make it recognisable today: over-moulded mesh panels for breathability and plastic support wings at the lacing.

It was also the first Air Jordan released globally. That reach took the shoe beyond basketball fans and into streetwear, film and fashion, where it has stayed ever since. Retro releases bring back the original 1989 shape in its classic colourways, while collaborations rework it in new materials and colours.

The History of the Air Jordan 4

Few sneakers carry as much weight as the Air Jordan 4. Michael Jordan wore the Black/Cement Grey pair, now known as the Bred, when he hit "The Shot", the buzzer-beater over Craig Ehlo that knocked Cleveland out of the 1989 playoffs. The moment fixed both the player and the sneaker in sporting history.

The same year, the White Cement colourway appeared in Spike Lee's film Do the Right Thing, and Lee starred in the shoe's advertising. Together, the court and the screen made the Air Jordan 4 one of the first sneakers to cross from athletic product into popular culture. Read the full story in Sneaker Origins: Air Jordan 4.

Air Jordan 4 Culture and Collaborations

The Air Jordan 4 has been at the centre of some of the most important collaborations in sneaker history. Boutiques, artists and musicians keep returning to it because the shape is strong enough to carry new materials without losing its identity: suede in place of leather, a translucent sole, a new tag or a reworked tongue, and the shoe still reads instantly as a Jordan 4.

KAWS gave it grey suede and his own artwork on the heel and sole. Union LA folded and stitched the tongue and layered suede over the mesh. Travis Scott made it part of his Cactus Jack story, and Virgil Abloh's Off-White version stripped the shoe back to a pale, minimal Sail colourway. To see how it compares with the shoe that started the line, read the most popular Air Jordans: the Air Jordan 1 and Air Jordan 4.

Popular Air Jordan 4 Colourways and Collaborations

The Air Jordan 4 launched in four colourways, and all four still define the shoe. Collaborations add another layer.

• Bred — Black with fire red and speckled cement grey accents, the pair from "The Shot".
• White Cement — White leather with speckled grey overlays, the pair from Do the Right Thing.
• Fire Red — White leather with bright red details and a black midsole.
• Military Blue — White leather, a grey suede mudguard and military blue accents.
• Travis Scott — The Cactus Jack collaborations from Travis Scott.
• Off-White — Virgil Abloh's minimal Sail version of the shoe.
• Union LA and KAWS — Two collaborations built on reworked materials and details.

Air Jordan 4 Sizing and Fit

The Air Jordan 4 comes in men's and women's sizing, and fit can vary with the materials of each pair, from leather and suede to nubuck. Before you choose, compare your foot length against The Complete Jordan 4 Size Guide, especially if you are between half sizes, and check whether a listing uses men's or women's sizing.

Why Buy Air Jordan 4s From PUSHAS?

• Authenticated By Hand — Every Air Jordan 4 is inspected and verified authentic before it ships. No exceptions.
• Curated Seller Network — Every listing comes from a vetted, verified seller.
• Beyond Standard Retail — Access highly sought-after pairs of the Air Jordan 4, including colourways and collaborations no longer available through traditional retailers.
• Depth of Selection — Men's and women's sizing across original colourways, retros, collaborations and harder-to-find pairs, all in one place.
• Flexible Checkout — Afterpay, PayPal and Apple Pay at checkout.
• Worldwide Shipping — Get access to hype straight from our SYD, LA & HK Distribution Centres.

PUSHAS: The Marketplace Of Hype

PUSHAS is a global marketplace built for buyers who want access to the hottest sneakers, streetwear and collectibles. Every pair is authenticated by hand before it ships.

Shop authentic Air Jordan 4s online at PUSHAS.

Frequently Asked Questions

Who designed the Air Jordan 4?

Tinker Hatfield designed the Air Jordan 4. It released in 1989 and was his second Air Jordan, after the Air Jordan 3.

What were the original Air Jordan 4 colourways?

The Air Jordan 4 launched in four colourways: Bred (Black/Cement Grey), White Cement, Fire Red and Military Blue.

Why is the Air Jordan 4 so famous?

Michael Jordan wore the Air Jordan 4 for "The Shot" in the 1989 playoffs, the White Cement pair appeared in Spike Lee's Do the Right Thing, and it was the first Air Jordan released globally.

How do Air Jordan 4s fit?

Fit can vary with each pair's materials. Compare your foot length against The Complete Jordan 4 Size Guide before you choose, especially if you are between half sizes.

Does PUSHAS sell men's and women's Air Jordan 4s?

Yes. The range covers Air Jordan 4s in men's and women's sizing, and each listing shows the sizes on offer.

Are Air Jordan 4s on PUSHAS authentic?

Yes. Every Air Jordan 4 on PUSHAS is authenticated by hand before it ships, so you can shop with confidence. PUSHAS ships worldwide through its SYD, LA & HK Distribution Centres.