PUSHAS  /  The Editorial Edition 10.2026

Jordans

Stories from The Marketplace Of Hype. The drops, the pieces and the culture behind them.

Why Are Air Jordans So Popular? The History and Exclusivity of the Iconic Sneaker Brand
Cover story  ·  17 April

Why Are Air Jordans So Popular? The History and Exclusivity of the Iconic Sneaker Brand

The Jordan brand is one of the most iconic and popular sneaker brands in the world... ever. Since the release of the first Air Jordan 1 sneaker in 1985, the brand has become a cultural phenomenon, ...

5 minute read Read the story